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Square graphic showing text “Meta AI’s Vibes fuels huge user surge” with an upward arrow and “2.7M” indicating increased daily active users.

META AI SURGES: VIBES FEED DRIVES SPIKE IN APP DEMAND

Meta AI’s user base accelerated sharply after the launch of “Vibes,” a TikTok-style AI video feed added to the Meta AI mobile app in late September, Similarweb data shows. Daily active users reached 2.7 million on October 17 — up from under 800,000 just a month earlier — while rivals like ChatGPT, Grok and Perplexity all declined in the same period. Analysts say the surge is less about model quality and more about format: Meta removed prompt friction and made AI a passive, scrollable media experience. Industry researchers believe this shift could reshape global AI adoption, particularly in markets where short video consumption dominates.

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