Il Makiage Foundation Reviews: Il Makiage and its foundation quiz offer a smart, easy way to find the right base makeup shade for your skin tone. The new PowerMatch algorithm has been in the making for more than a year and contains data from 700 different variations of skin tones. You will pay $5 for a complete Woke Up Like This Flawless Base Foundation bottle in your shade after you take the quiz, to try out for 14 days. You can hold the foundation for $44, or give it back to the organization to be donated to charity if you enjoy it after the trial.
Often, trying to find the correct base that suits your skin tone can sound like rocket science. Thankfully, there’s a new beauty business that has a solution for you and does all the work.
Bumble, Tinder, or Hinge will not find your ideal match, but rather Il Makiage, a tech-focused beauty brand that uses machine learning to match your foundation shade to your skin tone without ever seeing your face.
CEO Oran Holtzman told Business Insider, “We want to allow the consumer to avoid buying beauty products offline [with] the use of technology and machine learning,”