Where to buy topo chico seltzer: The product is set to launch in nine states and another seven metro areas later this month, a half months later after Coca-Cola plans to release a boozy version of its popular sparkling mineral water. Arizona, California, Colorado, Florida, Georgia, New Mexico, Oklahoma, Oregon, and Texas will be the first states to receive the four new Topo Chico Hard Seltzer flavours (Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava, and Tropical Mango). During the first phase of the rollout, distribution will also be available in Boston, Cape Cod, Chicago, New York City, Northern New Jersey, Seattle, and Washington, D.C.
“Topo Chico Hard Seltzer is a modern take on refreshment that brings an entirely new character to a red-hot seltzer category,” he explained. According to NielsenIQ data, hard seltzer sales have surpassed $4.3 billion in the last 52 weeks.
According to Molson Coors Beverage Company, which Coke KO +0.1 percent named as its official manufacturing, marketing, and distribution partner last September, a broader nationwide launch is planned for later this year. Molson Coors senior marketing director Matt Escalante stated in a news release that the company is experiencing “incredible excitement” from both drinkers and retailers.